We use cookies on this website to enhance your experience. Cookies are pieces of information that a website can use to send to your computer’s browser to store information. We use cookies to determine which of our pages are visited and how often. With the help of cookies, we want to make our website more user-friendly and give you a better experience when you return to our site. Cookies allow us, for example, to save your email address so you do not have to enter it each time you enter a form or download content from our website. It also allows us to personalize your experience, so you get personalized, helpful and valuable content when you’re visiting us.

The cookies enable HERAX to remember your settings, thereby avoiding having to ask for the specific information each time you visit.

Cookies are also used to collect statistical data. In addition to using our own cookies, we work with partners in order to get access to even more features on the website. They use the so-called third-party cookies which allow their functions to be used on our website. This type of cookie does not recognize you personally but can recognize your computer when you visit and ensures that you get the best possible experience.

Tip: You can set your browser to notify you when a website uses cookies. This allows you to refuse the use of cookies or set your browser to erase cookies at the end of your visit.

On our website, we also use cookies/advertising ID for marketing purposes. This allows us to show ads to visitors who are interested in our products through partners’ websites, social media channels and emails. The re-targeting technology uses your cookies or advertising ID to show ads based on the pages you have previously visited.

What are cookies?

Cookies are little text files made up of letters and numbers stored on your computer or other unit. Cookies are created when visiting a website that employs cookies. They are used to save your browser history, to help you start where you left off on a previous visit to the website and they can remember your chosen language or other preferences.

What type of cookies do we collect?

There are a number of different types of cookies, however, our website uses:

Technical cookies: Technical cookies are necessary for the functionality of most websites. They ensure you can stay on the website you are visiting.

Functionality: – We use these cookies so that we recognize you on our website and remember your previously selected preferences. These could include what language you prefer and the location you are in. A mix of first-party and third-party cookies are used.

Universal analytics cookies, hereunder:

This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site’s analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.

This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visited in an anonymous form. Google uses this cookie to distinguish users.

You can choose not to accept cookies on your computer by adjusting your browser settings. Settings are adjusted differently dependent on which type of browser is in use. Be aware that if you decline cookies you also disable many internet functions and services.

What information is saved/stored/collected by HERAX?

HERAX saves and stores personal data from all site visitors that register information on the website. We also use cookies and track your IP address to help improve our service to you and your experience when visiting our website. We collect and protect certain personal information, such as name, phone number and e-mail address, etc. HERAX does not save and/or store credit card information. The order history for all customers will also be stored, in order to assist the customers in cases of warranties, returns, exchanges or if the customer simply wants an overview of their order history. To give you a better experience, we may combine information you give us with other information such as how many times you have visited the website, what content you have seen, when we last sent you an email and how you engage with our content. Our ambition is always to be transparent and helpful. You can opt-out at any time if you think we have failed you in this pursuit.

In what way does HERAX use the information you enter?

We use the information to improve and personalize your experience with us and to communicate with you in accordance with this policy. If you provide us your personal information, we will with your permission, use that information to make our sales and marketing content as relevant and helpful as possible and improve the experience of our website and the services that we offer. Additionally, we use the information you provide us with to review our performance and to improve how we manage our business. We will only send you e-mail notifications if you have given us your permission. This is done by giving your consent on our website or by providing your e-mail address to us by other means. We may contact you, depending on the choice you made, by e-mail, mail or telephone. In order to provide you with more relevant information, we may combine information you give us with information from third parties. This together with demographic information and information that is readily available to the public. We can also combine this information with information from our partners.

How long does HERAX save your information?

To be fully compliant with the General Data Protection Regulation we only save this data for as long as we absolutely need. If you register on our website you will be informed before this happens and allow you to either stay in or out of the databases, we use to run our business. These contain the information we need to attract new customers and help existing customers be as successful as possible. If we have not been in contact with you for a year (365 days) we will re-engage you, if wanted or all information will be deleted from our CRM system.

Does HERAX share your information with others?

HERAX does not sell, rent out or disclose our customer’s name, address, email address or other personal information. We will not disclose your information in any manner to any third party, unless we are required to do so by law or in connection with a legal claim or proceeding. If HERAX is acquired by or consolidated with another company then the information will be available for that new organization. The new company will protect your privacy and personal information in accordance with this Privacy Policy.


HERAX uses appropriate and available security measures to protect the information that you provide us with. While we take reasonable steps to protect your personal information from unauthorized access, intrusion or use you accept that no internet data transmission can be safe from access by unintended recipients. This means that you cannot hold us responsible for any breach of security unless this is due to negligence.

Accuracy And Maintenance

You have the right to request access to and correction of any personal information you provide to us. You can remove your name from HERAX’s marketing lists and/or user by contacting us at +45 3049 1300 or contact us via email:

Acceptance Of Privacy Policy And Modifications

By visiting and using HERAX’s website, or provide personal information to any of our consultants, you consent to our use and disclosure of information like that described in this Privacy Policy. HERAX reserves the right, at certain times to make changes to the privacy policy and/or practice. The current policy is available on our website and we urge you to read it (as you are now). We will notify you of any changes to our privacy policy by posting the changes on our website.

What is your data protection rights?

HERAX would like to make sure that you are fully aware of your data protection rights. Every user is entitled to exercise the following rights:

The right to access – You have the right to request copies of your personal data from us. We may charge you a small fee for this service.

The right to rectification – You have the right to request that HERAX corrects any information you believe is inaccurate. You also have the right to request HERAX to complete the information you believe is incomplete.

The right to be forgotten – You have the right to request that HERAX erase your personal data, under certain conditions.

The right to restrict processing – You have the right to request that HERAX restricts the processing of your personal data, under certain conditions. The right to object to processing – You have the right to object to HERAX’s processing of your personal data, under certain conditions.

Contact Us

If you have any questions or comments about our privacy policy, you may contact us via email: